Interesting thread this, here's my two cents (apologies for the length of this post)...
I started my YouTube channel for the following reasons:
- I was frustrated by the lack of MX40i YouTube content that was available while I was waiting for my M140i to arrive. This had a lot to do with the fact that it was a new car because there's a bit more on there now.
- I documented my collection video principally to provide the people that were/are still waiting for their cars with some content to help pass the time
- I am a keen photographer but had no experience of video and wanted to teach myself how to shoot and edit videos
- I feel that over time I can improve my skills to the point where other people might enjoy the content
I did not start a YouTube channel:
- To make money. I haven't even bothered enabling ads on my channel because there's no point at this stage.
As JPick has already articulated, you need a huge number of subscribers, original content and a lot of time on your hands to film and edit videos of sufficient originality and quality regularly enough to make an impact.
What is evident to me is that it helps massively to have some money behind you to get things going. Take Archie Hamilton, for example, he has accumulate around £50k subscribers in about 9 months from a standing start which is terrifyingly quick. That said, it is clear that he is from a privileged background:
- He's a racing driver in the International GT Open (to get a drive in almost any form of motorsport these days requires a decent amount of cash)
- He appears to have a full time cameraman (or an incredibly generous mate with a camera)
- He has seemingly unlimited access to an airfield which makes filming fast driving and fun content a lot easier
- His family runs a business that sells exotic car... and he gets to drive them
The point that I am making is that the average lay person like me (with a demanding job and a mortgage to pay) has next to no chance of making this anything other than a hobby without a serious competitive advantage: Content. Archie actually makes fun videos and I quite like his style (although he does look like Zoolander!)
Joe is doing a fantastic job, his passion for and knowledge of cars is clear, his production is getting better and better and he has an excellent chance of picking up subscribers via his relationship with Shmee and I really hope 2017 can be a real breakthrough year for him in terms of subscribers. He comes across as a lovely bloke, who I'd love to have a pint with.
I've started filming my "CarSwap" series of videos in a vague attempt to do something a little different - letting real owners of fun cars drive mine in return for for a go in theirs. It may or may not catch on but I'm not serious about making a career out of it because I can't compete with the big boys for time and resource.
At the end of the day we all love cars and some of us choose to document this on film for the enjoyment of others.
F20 M140i | MG | Oyster | Auto | Adaptive | Pro Nav | HK | 3DD Roof Spoiler | Lightweight Splitter | MP Sills | Diffuser wrapped | Dyno'd @ 354.6 bhp